// case study - AI SaaS - live
Ayyla AI
The AI operating system for the people who plan everyone else’s wedding.
Planner HQ runs the planner’s business. Every wedding gets a Couple Workspace. Both read from one record.
February to September 2026 - head designer - leading 4 UI designers - research, flows, UI, design system
01 - Problem and process
One business, ten tabs.
Planners ran their business across 10+ disconnected tools, and couples couldn’t see progress.
How I got there: seven months, UX first.
{{s.d}}
{{s.c}}Each UI designer owned whole areas, built from shared components. I reviewed every screen against the flows, and every build against the design.
Key decisions, and what we found.
{{d.q}}
We found: {{d.f}}
{{d.c}}
{{d.t}}
02 - The product
One system, two workspaces.
Click through the live screens.
{{s.kicker}}
{{s.t1}} {{s.t2}}
{{s.d}}
03 - User flows
From first inquiry to the big day.
In the order a wedding happens: from first inquiry to booked, then contracts, the couple’s workspace and suppliers, and the timeline last. The AI drafts, the planner makes the call.
04 - Micro-interactions
A sneak peek of the app in action.
Recorded from the live product. We reuse them in the emails we send planners.
05 - Design system
UI and system, side by side.
One language, so four designers could work in parallel. Try the components.
PLANNER HQ AND COUPLE WORKSPACE
#F168AA
#9667E6
#07B5CE
Highlight key elements and moments, without overpowering the screen.
#E14616
#E2AA11
#0DBA2A
Reserved for statuses, system feedback and important actions.
#FFFFFF
#1E2930
Openness, contrast and readability across digital and print.
06 - Results
Live since September 2026.
planners shaped the product through research
tools brought into one place
multi-market from launch
Solo, Studio and Agency, from one planner to whole teams