Caline El Hachem

Work

Process

Contact

Caline El Hachem

Designing what

feels inevitable.

Senior UI/UX Designer crafting intuitive, meaningful experiences for AI products, SaaS, and luxury e-commerce.

View Work

Get in touch

View Work

Get in touch

View Work

Get in touch

About

Design bridges the gap between worlds, art and ideas. I see every project as a puzzle worth solving with care.

7+ years across AI SaaS, luxury e-commerce, and B2B platforms. I combine empathy with data and always design for the person on the other side of the screen.

Figma

UX Research

Design Systems

User Testing

AI Products

Prototyping

B2B / B2C

E-commerce

Information Architecture

SaaS

Years Experience

14+

Products Shipped Worldwide

languages spoken

Languages Spoken

Years Experience

14+

Products Shipped Worldwide

Languages Spoken

Selected Work

Developed Projects & Case Studies

06 Projects

How I Work

Clarity is the highest form of design.

I approach every project by deeply understanding the people using it: their goals, their frustrations, the moments where they lose trust.

Discover

Stakeholder interviews, user research, competitive analysis, problem framing.

Define

Jobs-to-be-done, personas, journey mapping, success criteria.

Ideate

Low-fidelity explorations, design principles, information architecture.

Design

High-fidelity UI, design systems, responsive layouts, micro-interactions.

Validate

Usability testing, A/B experiments, iteration based on real feedback.

Let's Connect

Let's build something remarkable.

Open to Senior Product Designer and Lead UX roles.

caline.elhachem@gmail.com

Caline El Hachem

CV / Résumé

Download

Senior UI/UX Designer