Caline El Hachem
Work
Process
Contact
Open to work
Designing what
Designing what
Designing what
feels inevitable.
feels inevitable.
feels inevitable.
Senior UI/UX Designer crafting intuitive, meaningful experiences for AI products, SaaS, and luxury e-commerce.
Senior UI/UX Designer crafting intuitive, meaningful experiences for AI products, SaaS, and luxury e-commerce.
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Get in touch
About
Design bridges the gap between worlds, art and ideas. I see every project as a puzzle worth solving with care.
7+ years across AI SaaS, luxury e-commerce, and B2B platforms. I combine empathy with data and always design for the person on the other side of the screen.
Figma
UX Research
Design Systems
Prototyping
User Testing
Information Architecture
SaaS
AI Products
E-commerce
B2B / B2C
Information Architecture
7+
Years Experience
14+
Products Shipped Worldwide
3
Languages Spoken
Selected Work
Developed Projects
& Case Studies
06 Projects
Selected Work
Developed Projects & Case Studies
06 Projects
How I Work
Clarity is the highest form of design.
I approach every project by deeply understanding the people using it: their goals, their frustrations, the moments where they lose trust.
01
Discover
Stakeholder interviews, user research, competitive analysis, problem framing.
02
Define
Jobs-to-be-done, personas, journey mapping, success criteria.
03
Ideate
Low-fidelity explorations, design principles, information architecture.
04
Design
High-fidelity UI, design systems, responsive layouts, micro-interactions.
05
Validate
Usability testing, A/B experiments, iteration based on real feedback.
How I Work
Clarity is the highest form of design.
I approach every project by deeply understanding the people using it: their goals, their frustrations, the moments where they lose trust.
01
Discover
Stakeholder interviews, user research, competitive analysis, problem framing.
02
Define
Jobs-to-be-done, personas, journey mapping, success criteria.
03
Ideate
Low-fidelity explorations, design principles, information architecture.
04
Design
High-fidelity UI, design systems, responsive layouts, micro-interactions.
05
Validate
Usability testing, A/B experiments, iteration based on real feedback.
How I Work
Clarity is the highest form of design.
I approach every project by deeply understanding the people using it: their goals, their frustrations, the moments where they lose trust.
01
Discover
Stakeholder interviews, user research, competitive analysis, problem framing.
02
Define
Jobs-to-be-done, personas, journey mapping, success criteria.
03
Ideate
Low-fidelity explorations, design principles, information architecture.
04
Design
High-fidelity UI, design systems, responsive layouts, micro-interactions.
05
Validate
Usability testing, A/B experiments, iteration based on real feedback.
Let's Connect
Let's build something remarkable.
Open to Senior Product Designer and Lead UX roles.
Let's Connect
Let's build something remarkable.
Open to Senior Product Designer and Lead UX roles.
Let's Connect
Let's build something remarkable.
Open to Senior Product Designer and Lead UX roles.
Senior UI/UX Designer
Senior UI/UX Designer
© 2026 Caline El Hachem
© 2026 Caline El Hachem
Selected Work
Developed Projects & Case Studies
06 Projects
About
Design bridges the gap between worlds, art and ideas. I see every project as a puzzle worth solving with care.
7+ years across AI SaaS, luxury e-commerce, and B2B platforms. I combine empathy with data and always design for the person on the other side of the screen.
Figma
UX Research
Design Systems
AI Products
Prototyping
User Testing
Information Architecture
SaaS
E-commerce
B2B / B2C
7+
Years Experience
14+
Products Shipped Worldwide
3
Languages Spoken